Introducing a brand-new camera strap designed by women for women - Nicole Elliott by BLACKRAPID. With its innovative functionality, maximum comfort and unique style this strap will change the way you photograph life. Your camera should be an extension of you, not an annoyance to carry. Your camera gear should add to your creative energy - not inhibit it. Taking its cue from the way women have been carrying their babies for centuries, Nicole Elliott by BLACKRAPID takes the pressure points away from your neck and shoulders by "hugging" your shoulder to evenly distribute the weight. Allowing you to have full mobility and makes your camera feel virtually weightless. Shoot for hours without feeling fatigue, discomfort or pain! The strap is reversible - black on one side, black and white pattern on the other - business and party in one unique design. The shoulder strap has two pockets for lens caps and two zippered pockets for memory cards, batteries and whatever other small accessories you want to keep close. The strap has a release trigger snap hook that locks in place when hooked to the 1/4" screw that attaches securely to the bottom of your camera. And the strap adjusts to up to 63" fully extended, ensuring a perfect fit for any body type. Nicole Elliott by BLACKRAPID - #LiveTheMoment in Comfort and Style!